Lead Lifecycle Architecture
Operationalize your marketing funnel by identifying leads at each stage in the buyers’ journey.
Lifecycle Processing
Lifecycle Processing is an operational framework that centralizes lead processing and aligns it with your organization’s revenue model. This architecture assigns revenue stages, automates processing at stage transitions and provides robust data points for marketing funnel reporting.
New Lead Processing
Easily manage stage assignment, enrichment, data standardization, CRM sync and more
Audience Targeting
Automated Lifecycle Status assignment creates provides a valuable proxy for campaign targeting
Automated Processing
Simplify lead processing with automated workflows at each revenue stage transition
Revenue Reporting
Capture the data points necessary to reporting volume, conversion and velocity at each stage of the buyers journey
Marketing Operations at Scale
Etumos brings a SCRIM methodology to marketing operations. We believe that marketing operations processes should be Scalable, Clear, Robust, Intelligent and Modular. Our Lead Lifecycle framework was developed to be the backbone for centralized processing within each of today’s leading marketing automation platforms.
Structure Your Marketing
The backbone of a marketing automation platform is a prospect’s progression from original visit and creation all the way through becoming an active customer—driving that flow is how a prospect is treated within the system both operationally (behind-the-scenes data cleanliness) and effectively (choosing nurture communications, targeting tracks, and sales tasks).
Lifecycle Processing takes how you think of your revenue model (or lead conversion funnel) and turns that into a collection of marketing automation actions that can be used as hooks by other operational programs or marketing initiatives.
We’re Technology Geeks
We’re constantly working to bring our customers improvements that create efficiencies and unlock the potential of their marketing platforms. It’s what we love to do and talk about. Schedule time with us or find us on MOPsPROs.
Other Services & Resources
How to Use Lifecycle Processing to Guide and Structure Your Marketing
The backbone of a marketing automation platform is a prospect’s progression from ...
Get In Touch with Us
Schedule time with one of our experienced platform architects to learn how we can operationalize your marketing funnel.
Contact us
